Made in Germany
branding identity project and digital illustration

Project type: visual communication course brief on corporate/brand identity.
Challenge: present Germany as a brand and highlight its key ideas and values using design in addition to slogans.
Role: brand identity development, graphic design, digital illustrator, presentation.
‘Made in Germany’ is about a place where people have the opportunity of making their dreams come true. The aim of this branding identity design project was to present Germany as a land of opportunities through a series of five posters.
These posters reflect on the idea of turning dreams into a structured plan and working your way towards achieving the goals. Germany, as a country, is presented as a platform with social and economic facilities to make it happen.






Stationery mock ups

Logo options for “Made in Germany”’.
Outtakes from the brand book



