POLINA KOLESNIKOVA

interaction_visual_communication_multimedia_designer_



VISUALS

Opal & CO
The book of anxious thoughts
Made in germany
The self
Trash
Drawings & paintings

THINGS


Magnetic maze
Anti- objects
Title sequence

CONCEPTS


Sustainable?
Desire lines
Catwalk-ism

SuperSeven


visual and UI design for an online casino



Type of project: graphic and digital design for a startup.

Challenge: To produce on-brand visual digital assets across multiple platforms, participate in rebranding and developing the site's new UI. All in the context of a rapidly developing startup and fast paced environment. Meeting creative deadlines, collaborating with the creative team, researching and studying competitor’s products.

Role: full time graphic designer, member of the marketing team.
As a graphic designer at a recently launched online casino start up I was in charge of creating new visually engaging assets for brand's social media, promo and on-site content. In the beginning I dealt with big volumes of visual content that had to be produced very quickly. Later on I was tasked to create new UI solutions for a more friendly and easy user journey on site. As a part of my UI project I did a UI / UX training bootcamp course to broaden my UI skills and knowledge. In addition to that I was actively participating in brands rebranding. I mostly did typography research, mock up and test different content layouts and UI solutions, and collaborated with other creatives on brand development. The 3D assets were developed by a third party that we used after rebranding. You can see the assets I produced before and after the rebrand.

new UI design 



CRM email layout design proposal


branded elements




Live casino branded thumbnails




Pattern design for brand’s digital and print assets 
tdhbrhbrt Stylised playing card suits


More online digital assets



 
Social Media Contnet design

Acquisition banners






pre rebranding assets


CRM email design proposals



Old social media assets