POLINA KOLESNIKOVA

interaction_visual_communication_multimedia_designer_



VISUALS

Opal & CO
The book of anxious thoughts
Made in germany
The self
Trash
Drawings & paintings

THINGS


Magnetic maze
Anti- objects
Title sequence

CONCEPTS


Sustainable?
Desire lines
Catwalk-ism

Sustainable?


packaging design   2020                                                                                              


Type of project: self-initiated product/ packaging design.


Challenge: use speculative design approach and design a product that doesn’t yet exist, but has the potential to tackle an environmental issue.

Role: researcher, designer.
This project emerged from my bachelor thesis research on design and art environmental activism. I tried to re-think packaging design using anti-affordances. My concept involved the use of shocking imagery of polluted nature and suffering animals on single-use, non-degradable packaging.

The inspiration came from cigarette pack designs. These use pictorial health warnings to inform smokers about the consequences of their habits. What would happen if the same idea would be applied to non-degradable packaging? Would this make consumers reconsider their choices?